New Day Advisors

The Covid-19 virus has created major disruptions across the globe, closing businesses, eliminating jobs and creating the resultant unemployment, changing sourcing, and in particular impacting supply chains both internationally and domestically. These disruptions are changing the landscape for companies requiring them to alter their supply chains to address costs, secure capacity and improve consistency in moving product through their supply chains. Larger companies have for the most part been more resilient in all of this, having larger staffs and resources to call upon. Smaller to mid-sized shippers may not have the depth of resources, and are facing challenging times to emerge from the pandemic.

The team at New Day Advisors, a small company but with principals well experienced in practically every aspect of the supply chain, proposes to be of specific and cost effective support to small to mid-sized shippers and consignees.

Individual areas of support that New Day Advisors can provide to you:

Strategic Direction and Risk Mitigation – Partner with leadership team to review current supply chain and related challenges in the post Covid environment. Providing support and development to create a broader vision for the firm to identify risk and measures to mitigate that risk.

• Supply chain development in new sourcing locations

• Assessment of opportunity, obstacles and risks in new product sourcing locations and strategies

• Port and carrier selection and management

• Domestic distribution/ inventory strategy

• Last mile and customer fulfillment

• Investment strategy

• Risk assessment and option evaluation

Tactical Support – In direct response to the immediate challenges as a result of Covid, focusing on short-term opportunities in mind.

• Logistics support in new locations/ supply chains

• Carrier negotiations both domestic and international

• Backroom outsourcing and manning

• Purchase order management

• Recruitment and placement

• IT enhancement vs. headcount and traditional functions

• IT design and implementation, software package evaluation, and cloud options

Financial Options and Restructuring – Longer term alternatives for the business.

• Identification and assessment of strategic options

• Competitive review and market development

• Support in fund raising, capital and debt acquisition

• Support in finding qualified buyers or investors in the business

• Identify and assess partnerships and joint ventures

New Day and our affiliate companies have been in the transportation, logistics and supply chain industry, in both consulting and operating roles, for over thirty years. Collectively our group have over 100 plus years of experience. Our client base is diverse, including shippers/consignees, shipping line operators, equipment manufacturers, transportation equipment leasing companies, ports and port authorities, third party logistic companies, investment banks, and law firms. We have had the hands-on experience of managing worldwide supply chains in many phases of the economic cycle. This diversity has provided us the opportunity to understand the transportation business from several unique perspectives.

Rick Gabrielson has over thirty years in various leadership roles in U.S. domestic truckload, intermodal, L.T.L., parcel, and consolidation operations, plus broad experience in foreign consolidation, trucking and Customs operations. He has extensive P&L responsibility serving two Fortune 40 companies. Mr. Gabrielson served as the Vice President of Transportation and Global Logistics for Lowe’s. He was responsible for the management for all U.S. domestic and international freight including all inbound and outbound domestic movement for forty-six distribution centers, and all 3PL and owned import and fulfillment facilities with P&L responsibility for $1.8B. From 1987 to 2014 Mr. Gabrielson held a number of positions at Target Stores, with his last role as Sr. Director for International Transportation and Global Logistics. During his tenure at Target, Mr. Gabrielson was responsible for developing Targets FCA pricing model changing terms of sale which became the model for the industry.

He serves as Vice Chairman for the U.S. Department of Commerce’s Advisory Council for Supply Chain Competitiveness (ACSCC), In 2018 Mr. Gabrielson was appointed to the Advisory Board for the Panama Canal Authority and was inducted into the International Maritime Hall of Fame in 2011. Mr. Gabrielson is a graduate of Concordia University, St. Paul, MN

Roger A. Passal has over 35 years of experience in the transportation industry. Mr. Passal was Principal of Manalytics International, a transportation consulting firm, and after its acquisition by TranSystems he became Vice President and managed the San Francisco office. Mr. Passal’s consulting assignments at Manalytics covered a broad range of strategic planning, investment due diligence, equipment valuation, financial analysis, operations process analysis, IT and market research. Clients included ports, ocean carriers, truck and stacktrain operators, shippers, chassis pool operators, container leasing companies, 3PLs, and software providers. This work included support on three bond offerings for a major port totaling over $500 million in capital.

Before Manalytics, Mr. Passal was co-founder of Container Applications International (CAI), the 5th largest container leasing firm, where he established worldwide operations and the company’s funding facility. Prior to CAI, he was Vice President of operations at Itel Containers where he managed worldwide operations, IT and equipment purchasing. He headed Itel Ventures which acquired the fleets of Flexi-Van and Xtra. Mr. Passal has an MBA from Santa Clara University and a BA in mathematics from the University of Connecticut.

Peter I. Keller, in addition to New Day is also Chairman of SEA/LNG, a London based organization that is committed to furthering the use of LNG as an important, environmentally superior maritime fuel. Mr. Keller has acted as a Consultant to many leading Container Carriers as well as Ports, Terminal Operators and Intermodal service providers prior to joining NYK in late 1999.

Most recently, Mr. Keller served as Executive Vice President of TOTE Inc. and oversaw the development of the world’s first LNG powered, dual fuel container vessels, the Marlin Class. He was President of Sea Star Line (later TOTE Maritime Puerto Rico) between 2012 and 2014 and led the organization through a major restructuring and revitalization process. From 2000 until 2010, Mr. Keller was EVP and Chief Operating Officer of NYK Group Americas, Inc. During his tenure at NYK he was also a member of the Governing Board of NYK in Tokyo for a number of years. He started his career in 1968 at Sea-Land and later led the CAST Group.

Mr. Keller was inducted into the International Maritime Hall of Fame in 2006 at the United Nations in New York. He is a Past Member of “The Box Club” and has served on many Industry Boards. He was recently featured in Dynasties of the Sea written by Lori Ann LaRocco and published in 2018 by Marine Money.

J. Douglass Coates, prior to New Day, was a principal of TranSystems Corporation, formerly Manalytics consulting. In this capacity he managed the sale of Manalytics to TranSystems and then led the firm in its transportation and logistics practice. Mr. Coates consulted across a wide range of institutions in the domestic and international transportation and logistics supply chains. These institutions included ocean, rail and truck carriers, equipment suppliers, freight forwarders, retailers and educational institutions.

Before Manalytics Mr. Coates was President of APL Logistics, then called American Consolidation Services, before its re-branding. APL Logistics is one of the largest forwarder and logistics provider for mostly retail and high value products. At American President Lines LTD, Mr. Coates also headed the marketing for IMC services at APL, formerly known as National Piggyback, one of the largest shippers' agents in North America. For four years Mr. Coates was head of marketing for Sun Carriers and CEO of Milne truck line. Milne was the second largest LTL truck line in the eleven western states. Mr. Coates is a graduate of Penn State University with a B.S. in Industrial Engineering and an MBA from the Wharton School at the University of Pennsylvania. He has served on the boards of public, private and non-profit organizations. He served in the US Navy, reaching Lt. Commander rank.